Law Mumbai

A Mumbai law practice whose prospective clients search for a specific problem — a property dispute, a cheque bounce matter, a company filing — rather than for a firm by name.

• The practice's areas of work were described in one block of text, so a visitor with a specific matter could not tell whether they were in the right place.
• There was no structured way to make an enquiry, so first contact arrived as an unstructured phone call with no record.
• Nothing on the site was organised around the terms clients actually search for.

• Built a separate page per practice area, each written around the matter a client is actually facing.
• Added an enquiry form that captures the type of matter alongside contact details, so the practice knows what a call is about before returning it.
• Structured titles, headings, and internal links so each practice area is its own indexable page.
• Built the site mobile-first, since most first visits arrive on a phone.

• Each practice area now has its own page and its own enquiry path, rather than sharing one generic contact route.
• Enquiries arrive with the matter type attached, so they can be triaged before anyone calls back.
• The site structure gives search engines a distinct page per service area instead of a single undifferentiated one.

These are described improvements to the process, not measured figures. We have not published percentages or savings for this project because the client has not shared and confirmed those numbers — and we would rather say that than invent them.